Jesse Labelle visited New Music Live at MuchMusic yesterday and gave us the first look at the video for his single “Heartbreak Coverup”, featuring Alyssa Reid, who also makes an appearance in the video. The video was directed by Marc André Debruyne who recently won Director of the Year at this year’s MMVAs.
“Heartbreak Coverup” is the leading single from Jesse‘s upcoming album Two, which will be released August 7th. Jesse said the song is his real life breakup song, and it’s about doing the wrong things after the breakup.
As for the upcoming album, Two is the reflection of what happened while he was busy focusing on other things. “Life is what happens when you’re busy making other plans,” he said; Two is a musical narrative of that life and everything that happened around him over the course of the year when he wrote these songs.
If you haven’t heard “Heartbreak Coverup” yet, you can check out the video here on MuchMusic. It’s definitely a catchy one!