Rita Ora – Radioactive Video Premiere

Rita Ora has had more than her share of party and bullshit on this planet, thank you very much, so she’s headed to space in the video for her new single “Radioactive.” The Sia-penned cut is easily one of the standout tracks from Ora’s debut LP, with its pounding house production and soaring chorus, but the video doesn’t pack quite as powerful of a punch.

 

While the spacey set design and effects were surely intended to look futuristic, here, they just look campy, and while Ora’s styling is typically gorgeous, there isn’t much drama in the action, which is pretty passive. It gives us shades of Girls Aloud‘s famously bad “Something Kinda Ooooh” video, although it certainly doesn’t plumb depths that extreme.

 

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