YouTuber Zoe Sugg announces new beauty line

Zoe Sugg is the brain behind Zoella (formerly zoella280390), one of YouTube’s most popular beauty channels. With almost six million subscribers, Sugg has a huge following of people who love what she brings to the table (or, you know, to the computer screen).


Last month, it was revealed that the beauty guru snagged a publishing deal with Penguin Books. Sugg has two novels in store that are aimed at the young adult audience, with her debut novel called Girl Online set to be released this November. The book will be based off of Sugg’s own life and will deal with things that she’s had firsthand experience with, such as blogging, anxiety issues, cyber-bullying, and balancing life both online and offline.


Now, Sugg’s latest endeavor has been revealed: she’s coming out with a beauty line called Zoella Beauty! Not much is known of the new line, aside from a few pictures uploaded on her blog that totally leave us wanting more details! Sugg’s been keeping it cryptic, but is clearly excited to share more with her followers, as she tweeted out: “I CAN’T EVEN TELL YOU HOW HARD IT IS FOR ME TO KEEP SECRETS GUYS, THIS HAS BEEN THE LONGEST YEAR EVER.”


Are you excited about the Zoella Beauty line? Will you be purchasing any of the products once they’re released? Tweet us @BestFan and let us know!




(Photo via personal blog)

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